Client
TEDx Normal
CLASS:
Design Streak (Illinois State University)
COLLABORATORS:
Remi Sweeney, Hannah Piemonte, Courtney Ossola
CONCEPT:
When thinking about the word “authentic” and how it relates to Normal, Illinois, where the event will take place, we thought about the authenticity of the town. Interestingly, “authentic” and “Normal” are contrasting words, yet also complement each other well. Bloomington-Normal has an authentic history that combines aspects of farming and family life, college life, and modern art. Authenticity relates to life, as everyone has a different path in life that is unique to them. We showed this through the complex sets of lines that flow throughout the pieces and interact in different ways. As a person’s unique path crosses another’s, they can end up in the same places, and this is how people form relationships. We show this through the lines that connect distinct places in the Bloomington-Normal area. The red dots we use act as a way to show landmarks, and lets the eye flow through the piece, mimicking an eye flowing through a map. Overall, the pieces demonstrate authenticity by illustrating different, authentic lives coming together in a shared experience at TEDx Normal.
